The new world of domains - A guide to applying for new TLDs as a .brand

Melbourne, Australia - 21 September 2011

AusRegistry International will join four other leaders in the new Top-Level Domain program for a special webinar being held on 29th September to clearly identify the opportunities available to brand holders currently considering applying for their own .brand Top-Level Domain.

Hosted by NetNames, an ICANN accredited Registrar specialising in digital brand management, and Managing IP, a leading resource for intellectual property news and analysis, the webinar will provide brand managers and advisors with the information they need to effectively manage the new Top-Level Domain process.

With less than 115 days until applications open, brand owners have only a few short months to decide whether to apply for a new Top-Level Domain and appropriately prepare their application for submission to ICANN. In this webinar, expert speakers will provide advice and specific recommendations on how to go about making that decision, including debunking a number of myths about the application process.

The central points to be covered are:

  • What you need to decide and when
  • How much will it cost to apply for and run a new Top-Level Domain?
  • What are the technical requirements to run a new Top-Level Domain?
  • What are the pros and cons of operating a new Top-Level Domain?

The speakers include:

The webinar is scheduled to start at 15:00 UK GMT or 16:00 European time on 29th September. To attend the webinar, please register here

Media Contact:

Michael Korjen
Public Relations Coordinator
AusRegistry International Pty Ltd
Ph: +61-3-9866-3710

About AusRegistry International

AusRegistry International is one of the top companies globally with the domain name registry technology and expertise to activate, implement and manage new Top-Level Domains. Leveraging ten years of experience as a domain name registry operator, AusRegistry International will provide new Top-Level Domain applicants with the same software and consulting services that currently drive the .au (Australian), the .ae (United Arab Emirates), the .qa (Qatar) and .om (Oman) country codes. Additionally, AusRegistry International is the first domain name registry to operate non-Latin, country code Top-Level Domains and a global leader in the continued innovation and expansion of the Domain Name System.

Visit or find out more about the new Top-Level Domain program here: